The Blue Economy: 10 years - 100 innovations - 100 million jobs is a
book by Gunter Pauli. The book expresses the ultimate aim that a Blue
Economy business model will shift society from scarcity to abundance
"with what we have", by tackling issues that cause environmental and
related problems in new ways. The book highlights potential benefits in
connecting and combining seemingly disparate environmental problems with
open-source scientific solutions based upon physical processes common
in the natural world, to create solutions that are both environmentally
beneficial and which have financial and wider social benefits. The book
suggests that we can alter the way in which we run our industrial
processes and tackle resultant environmental problems, refocusing from
the use of rare and high-energy cost resources to instead seek solutions
based upon simpler and cleaner technologies.
SOURCE: blueeconomy.de, amazon.com, wikipedia.org
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